OUR PARTNERSHIP WITH THE INTERNATIONAL LIFESTYLE BRAND
Campaign Development, Production, Photography, Post Production
As an official partner of the NFL, NBA and MLB, New Era had a consistent need for high quality content.
TAKING A LIFESTYLE APPROACH
Rather than developing predictable concepts around team logos, we created youth driven campaigns that reframed the caps as lifestyle products.
BUILDING A THEME
Each product drop called for a hero spot. We produced eye-catching videos that always represented the unique theme of the featured cap.
MAXIMIZING CONTENT OPPORTUNITIES
We took a multi-media approach by producing a set of lifestyle stills to accompany each hero video. This kept New Era and their retailers armed with marketing materials.
DISPLAYING MORE THAN A CATALOGUE
To spark authentic engagement and convey a unified brand voice, the foundation of our content strategy was to create social feeds that felt like moodboards.