Our 6+ year partnership with the digital phenomenon
Content Strategy, Creative Direction, Production, Post Production, Photography, & Brand Integrations
We saw a storytelling opportunity
Our partnership with Marshmello dates to the very beginning of his career. In the first year of working together, we set out to create music videos that explore narratives of universal human emotion. Fans around the world deeply connected to these narratives and his YouTube engagement skyrocketed. Which led to the question…
How do we create consistent content that fosters deep connection to a new global audience?
We created Cooking with Marshmello, a weekly show featuring authentic recipes from around the world.
25K to 40 Million subs in 2 years
The show sparked conversation in every country we featured. As the fan base grew, they were hungry to see more.
Which led us to the next content series: Gaming with Marshmello.
FEATURING THE MOST CULTURALLY RELEVANT GAMES AND STREAMERS
We launched a weekly gaming series and invited the most followed streamers into the Mello cave.
THEN WE BROUGHT MELLO INTO DAILY LIFE TOPICS & TRENDS
We launched a “how to” weekly series featuring the internet’s most commonly searched questions, such as “how to tie a tie.”
360 MUSIC VIDEO CAMPAIGNS
Leveraging Mello’s wide range of content offerings; we strategized and produced cross platform release campaigns for many of Mello’s hit singles.
Our narrative music video for ‘Happier’ hit 1 billion views and received a MTV VMA Nomination for Best Dance Video.
In just a few years, this innovative content strategy turned Marshmello into a 360 entertainment hub with premium offerings for all types of fans.
PARTNERSHIP WITH YOUTUBE
As part of our consistent collaboration with the team at YouTube, we released More Than Music – the official Marshmello documentary for their Artist Spotlight Stories.
MORE THAN MUSIC
This film explored how Marshmello transcended music and built a global brand rooted in all aspects of today’s culture.